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    News & Updates

    Digital Marketing

14th February 2023

5 Benefits of Creating and Optimising Landing Pages

Paid ads, email marketing, search engine optimisation and social media can all be digital marketing techniques that get potential customers to…

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9th January 2023

Should You Use a Brand Campaign With Paid Ads?

Brand campaigns are powerful tools in digital marketing and paid advertising. They have a lot of benefits, but a few downsides…

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12th December 2022

10 Paid Advertising Tips For The Festive Season

With Christmas and New Year fast approaching, take the opportunity to spruce up your digital marketing campaigns and make the most…

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9th September 2022

What Conversions Should You Be Tracking in Google Analytics?

Tracking conversions in Google Analytics is one of the best ways to measure the performance of digital marketing. Choosing the right…

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7th October 2021

What exactly are Responsive Search Ads?

If you have used Google Ads or Microsoft Advertising you may have heard of responsive search ads before. They are the…

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29th September 2021

Digital Marketing Roundup Q3 2021: 10 Useful articles you should read or bookmark!

We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So…

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6th July 2021

Using Online Form Tools: Customer Feedback Surveys

There are many different digital marketing tools & techniques available to help you gather data online. One technique involves using forms…

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24th June 2021

Digital Marketing Roundup Q2 2021: 10 Useful articles you should read or bookmark!

We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So…

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4th June 2021

What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2

Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics…

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8th May 2021

What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1

When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…

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