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News & Updates
Keyword Research
11th April 2023
How to set up Site Search Tracking in Google Analytics 4
One of the most important and overlooked methods of understanding your audience is site search tracking. Knowing exactly what users are…
Read More...7th February 2022
5 Free Keyword Research Tools
To ensure your digital marketing campaigns are as effective as possible, you should be doing keyword research regularly. We’ve compiled a…
Read More...24th June 2021
Digital Marketing Roundup Q2 2021: 10 Useful articles you should read or bookmark!
We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So…
Read More...8th April 2021
Google Ads Negative Keywords: What they are and how to use them
Finding high quality keywords to target and bid on is often the main initial focus for those using Google Ads, particularly…
Read More...5th March 2021
Google Keyword Changes: The End of Broad Match Modifier
Google has announced it will be phasing out one of the commonly used keyword match types from its Google Ads tool,…
Read More...8th February 2021
3 Keyword Research Tactics using Google Trends
When it comes to effective digital marketing, using the right keywords for your business, services and products is vital. We often…
Read More...28th July 2020
Tip 28 of 31: Use the research tools at your disposal to understand what customers will search for!
We have so many more research tools at our disposal nowadays, compared to 20 years ago, meaning we’ve great access to…
Read More...22nd July 2020
Tip 22 of 31: Find out what you’re ranking for, free, with the Search Console Queries Report!
Trying to understand where you rank in Google? It’s impractical to manually check, searching yourself from time to time. You’ll only…
Read More...11th July 2020
Tip 11 of 31: Start using Google Trends to help with Keyword Research
Keyword Research is important. Understanding how users search, when they search and what language / terminology variations they use can be…
Read More...2nd February 2015
Finding and Using the Query Word Count Report in Google Analytics
The Query Word Count report is yet another useful addition to the Google Analytics suite of AdWords related reports. Those who’ve…
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