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    Keyword Research

11th April 2023

How to set up Site Search Tracking in Google Analytics 4

One of the most important and overlooked methods of understanding your audience is site search tracking. Knowing exactly what users are…

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7th February 2022

5 Free Keyword Research Tools

To ensure your digital marketing campaigns are as effective as possible, you should be doing keyword research regularly. We’ve compiled a…

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24th June 2021

Digital Marketing Roundup Q2 2021: 10 Useful articles you should read or bookmark!

We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So…

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8th April 2021

Google Ads Negative Keywords: What they are and how to use them

Finding high quality keywords to target and bid on is often the main initial focus for those using Google Ads, particularly…

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5th March 2021

Google Keyword Changes: The End of Broad Match Modifier

Google has announced it will be phasing out one of the commonly used keyword match types from its Google Ads tool,…

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8th February 2021

3 Keyword Research Tactics using Google Trends

When it comes to effective digital marketing, using the right keywords for your business, services and products is vital. We often…

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28th July 2020

Tip 28 of 31: Use the research tools at your disposal to understand what customers will search for!

We have so many more research tools at our disposal nowadays, compared to 20 years ago, meaning we’ve great access to…

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22nd July 2020

Tip 22 of 31: Find out what you’re ranking for, free, with the Search Console Queries Report!

Trying to understand where you rank in Google? It’s impractical to manually check, searching yourself from time to time. You’ll only…

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11th July 2020

Tip 11 of 31: Start using Google Trends to help with Keyword Research

Keyword Research is important. Understanding how users search, when they search and what language / terminology variations they use can be…

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2nd February 2015

Finding and Using the Query Word Count Report in Google Analytics

The Query Word Count report is yet another useful addition to the Google Analytics suite of AdWords related reports. Those who’ve…

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