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    Google Ads

8th April 2021

Google Ads Negative Keywords: What they are and how to use them

Finding high quality keywords to target and bid on is often the main initial focus for those using Google Ads, particularly…

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24th March 2021

Q1 Roundup: 10 Useful Digital Marketing articles you should read or bookmark!

We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So…

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5th March 2021

Google Keyword Changes: The End of Broad Match Modifier

Google has announced it will be phasing out one of the commonly used keyword match types from its Google Ads tool,…

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18th July 2020

Tip 18 of 31: Use Negative Keywords to Reduce wasted spend on Google Ads

Not everyone uses Google Ads. We love it, but we hear a lot of comments from businesses trying it themselves, that…

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13th March 2019

Google Ads – Outstream Video Ads

What are Outstream Video Ads? These are a category of ad that you have no doubt seen when browsing websites, a…

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16th October 2018

Google Ads – New Responsive Search Ads

As anyone who currently uses Google Ads knows, creating an effective search ad can be quite a process. Sometimes this process…

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11th September 2018

Expanded Text Ads: Google’s Latest Update

In case you haven’t updated your Google Ads recently, you may want to look again. Recently, Google rolled out the new…

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29th August 2018

Device Bidding: Control Your Ads On Different Devices

In this day and age, when advertising is prevalent, it comes as no surprise that online adverts are not limited just…

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15th August 2018

Doing More With Google Ads: Import Your Campaigns Into Bing Ads

Have you ever thought about expanding the reach of your Google Ads (formerly Google AdWords)? You may be aware of various…

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1st February 2017

Google AdWords: Expand Your Ads With Structured Snippets

One under-used feature of Google AdWords, is the Structured Snippet Ad Extension. This little known component of the Ad Extensions is…

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