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    Google Analytics 4

8th August 2022

How To Set Up IP Filters in Google Analytics 4

When evaluating the performance of your digital marketing efforts, using a defined set of IP filters in Google Analytics 4 will…

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11th July 2022

Customising Your Collections & Reporting in GA4

Google Analytics 4 comes with a number of interface upgrades compared to Universal Analytics, particularly when it comes to reporting. Learn…

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7th March 2022

Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics

If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report…

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6th August 2021

Setting up a GA4 Event with Google Tag Manager

Events are the foundation for all tracking within Google Analytics 4. They are significantly different from existing events that you might…

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