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News & Updates
Google Analytics
8th August 2023
4 Google Tools To Link With Google Analytics 4
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It offers several new features and integrations that…
Read More...8th June 2023
4 Important Features Missing from Google Analytics 4
Despite being the only option available for many websites in less than a month’s time, Google Analytics 4 is still a…
Read More...7th March 2022
Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics
If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report…
Read More...4th June 2021
What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2
Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics…
Read More...8th May 2021
What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1
When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…
Read More...24th March 2021
Q1 Roundup: 10 Useful Digital Marketing articles you should read or bookmark!
We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So…
Read More...25th November 2020
5 Things You Should Know About Google Analytics 4
Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data…
Read More...26th July 2020
Tip 26 of 31: Use Campaign Tracking to improve Google Analytics Reporting
Google Analytics knows a lot about what drives traffic to your site, but struggles in some cases. It can’t naturally differentiate…
Read More...20th July 2020
Tip 20 of 31: Prioritise your Digital Marketing using the Source / Medium report in Google Analytics
You send out mailshots, write content for blogs, post on multiple social channels and spend money on paid adverts, but do…
Read More...13th July 2020
Tip 13 of 31: Use Google Analytics Annotations to keep Notes of your Digital Marketing Activities
Posting on social media, sending emails, running paid ads, writing blog posts, adding images, offline events, COVID-19? There are so many…
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