19th March 2020
3 Quick and Useful Things You Can Do In Google Analytics
There are a lot of great tutorials and guides out there on the web to help you learn about the many…
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News & Updates
Google Analytics
7th March 2022
Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics
If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report…
Read More...4th June 2021
What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2
Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics…
Read More...8th May 2021
What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1
When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…
Read More...24th March 2021
Q1 Roundup: 10 Useful Digital Marketing articles you should read or bookmark!
We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So…
Read More...25th November 2020
5 Things You Should Know About Google Analytics 4
Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data…
Read More...26th July 2020
Tip 26 of 31: Use Campaign Tracking to improve Google Analytics Reporting
Google Analytics knows a lot about what drives traffic to your site, but struggles in some cases. It can’t naturally differentiate…
Read More...20th July 2020
Tip 20 of 31: Prioritise your Digital Marketing using the Source / Medium report in Google Analytics
You send out mailshots, write content for blogs, post on multiple social channels and spend money on paid adverts, but do…
Read More...13th July 2020
Tip 13 of 31: Use Google Analytics Annotations to keep Notes of your Digital Marketing Activities
Posting on social media, sending emails, running paid ads, writing blog posts, adding images, offline events, COVID-19? There are so many…
Read More...1st July 2020
Tip 01 of 31: Make sure Google Analytics is setup and running on your Website
Our first tip, as expected, is focused on data collection. Not always easy to setup and understand, so our first tip…
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