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    News & Updates

18th July 2011

Google Analytics Segmentation: Get more from your data!

The concept of segmentation has been around for a long time and most of us would probably agree that, done properly, it’s a concept that allows for significantly improved targeting of potential audiences and customers.

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11th March 2011

Aillum Welcomes More New Client to its Growing Portfolio

We’re delighted to announce that Aillum added several new clients to its portfolio during February, ranging from a specialist Property Finder…

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4th February 2011

Welcome to the first month of the 2011 – February!

Well, according to our timetable, February is indeed the first month of 2011. For those following our blog, our Facebook page…

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13th December 2010

Ensuring Efficiency and Accountability through Web Analytics

“With cuts appearing left, right and centre, there is definitely a need for companies to focus on efficiency and bang-for buck….

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3rd December 2010

The upside to Poor Weather? A New Facebook Page and Newsletter Signup

While we suffered like many this week with cancelled meetings and cancelled events, we chose to be pro-active with our unplanned…

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30th November 2010

Networking – Spreading the word about Data Driven Enhancement

Face-to-face networking, to us, is a little like marmite. You either love it or you hate it. Fortunately for us we’re…

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22nd November 2010

Top Grades for Aillum! A UWS Review of our Web Analytics Presentation

On Thursday 18th November, Aillum followed through on its invite to deliver a Presentation and Q/A Session to Business Intelligence Honours…

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17th November 2010

SBB Contribution: Beyond the Basic Visit and Pageview Reports of Web Analytics

Our first of many (hopefully!) contributions to the Scottish Business Blog is now live and hopefully worth a read to many…

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11th November 2010

UWS invites Aillum along to talk Web Analytics with Honours Students

The University of the West of Scotland (UWS) has invited Aillum along as a guest speaker to deliver a Presentation and…

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3rd November 2010

Chat, Debate and more at the Business Growth Show, Glasgow

It might have been a miserable day outside, but it was far from miserable inside, as the Business Growth Show and…

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