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    News & Updates

7th October 2011

3 Reasons to be using the new SEO report in Google Analytics

For a few months now it’s been possible, via Google Webmaster Tools, to get a more transparent view of your sites…

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27th July 2011

Facebook Ads: A Few factors to consider if you’re just starting out

It would be a hard task to find someone who hadn’t heard of Facebook, such is the sheer size of its…

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18th July 2011

Google Analytics Segmentation: Get more from your data!

The concept of segmentation has been around for a long time and most of us would probably agree that, done properly, it’s a concept that allows for significantly improved targeting of potential audiences and customers.

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4th February 2011

Welcome to the first month of the 2011 – February!

Well, according to our timetable, February is indeed the first month of 2011. For those following our blog, our Facebook page…

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13th December 2010

Ensuring Efficiency and Accountability through Web Analytics

“With cuts appearing left, right and centre, there is definitely a need for companies to focus on efficiency and bang-for buck….

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30th November 2010

Networking – Spreading the word about Data Driven Enhancement

Face-to-face networking, to us, is a little like marmite. You either love it or you hate it. Fortunately for us we’re…

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22nd November 2010

Top Grades for Aillum! A UWS Review of our Web Analytics Presentation

On Thursday 18th November, Aillum followed through on its invite to deliver a Presentation and Q/A Session to Business Intelligence Honours…

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11th November 2010

UWS invites Aillum along to talk Web Analytics with Honours Students

The University of the West of Scotland (UWS) has invited Aillum along as a guest speaker to deliver a Presentation and…

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3rd November 2010

Chat, Debate and more at the Business Growth Show, Glasgow

It might have been a miserable day outside, but it was far from miserable inside, as the Business Growth Show and…

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1st November 2010

Onsite Site Search and Google Analytics

Whether they promote it or not, the fact is that most site owners want to know what people are doing on…

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