31st July 2019
A Website Analogy: If you had flat tyres, would you buy a new car?
Of course you wouldn’t, you’d blow up the tyres. In some cases you might even investigate if there was a puncture….
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News & Updates
25th December 2019
Merry Christmas From Aillum
Festive greetings to you! We’ve had a very busy year here at Aillum, with a lot of exciting events and happenings…
Read More...5th December 2019
UTM Parameters & How To Use Them
One of the most important things when growing an online business is knowing how visitors are actually reaching your website and…
Read More...31st October 2019
How To Remove FBCLID From Google Analytics
You may have spotted in your Google Analytics reports that there is a new parameter sometimes being added to the URL…
Read More...2nd October 2019
Bots & Spam – How Accurate Is Your Data?
Wrapping your head around your data can be difficult sometimes. There can be a lot of it to examine and analyse…
Read More...29th August 2019
3 Features To Track Using Element Visibility In Google Tag Manager
The Element Visibility trigger in Google Tag Manager has made a significant amount of tracking easier since it was added. It…
Read More...10th June 2019
Destination Goals in Google Analytics – The What, Why & How
There are a number of ways to track different types of performance in Google Analytics. One of the most important is…
Read More...11th April 2019
5 Top Reasons why you should consider A/B Testing for your business
What is A/B Testing? A/B testing (also known occasionally as split testing) is the process of testing different variations of the…
Read More...13th March 2019
Google Ads – Outstream Video Ads
What are Outstream Video Ads? These are a category of ad that you have no doubt seen when browsing websites, a…
Read More...31st January 2019
Ads Settings: Customise Your Ads Experience
Last year, Google launched a feature called Google Ads Personalisation. This is a collection of information and settings within your Google…
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