A Digital Marketing tip per day, every day, in July!
26th June 2020
We turn 10 years old as a business on 1st July 2020! Thank you to all our clients, colleagues, partners and friends for your support over the years!
To celebrate, and to help businesses improve their digital marketing as we all slowly come out of lockdown, we’ve decided to give away some tips and advice, completely free!
31 Videos & 31 Blog Posts … including 6 Guest Tips!
We’ll cover topics including Social Media, Keyword Research, Planning, Design, Tracking, Usability and more! It was hard limiting it to just 31 tips, so we hope you find them useful!
PLUS – Guest appearances on 6 of the days, contributing some excellent tips from their own chosen Digital Marketing topic!
Make sure you don’t miss any tips:
To keep up with all 31 tips, join the newsletter for a weekly summary email, or follow us on your preferred social channel: LinkedIn, Facebook, Twitter, Instagram, Pinterest or subscribe to our channel on Youtube.
Win a Free 1 Day Analytics Assessment
We’ve also decided to give away one of our popular 1 Day Analytics Assessments completely free. Anyone joining the mailing list during July will automatically be entered, with an email address drawn at random in August.
Click here to find out more about our 1 Day Assessment or go straight to the Newsletter Signup page!
31 Digital Marketing Tips – the list!
01: Make sure Google Analytics is setup and running on your website. (1st July)
Our first tip, as expected, is focused on data collection. Not always easy to setup and understand, so this first tip is all about getting the basic Google Analytics tracking code on your website. Find out more >
02: Optimise your Headlines using Headline Analyzer (2nd July)
Our second tip looks at trying to reduce website Bounce Rates and increase Click Through Rates from marketing emails, social posts, ads and more by optimising your headlines. Find out more >
03: GUEST TIP! Use Adobe Colour Wheel and Google Fonts to help improve your design (3rd July)
Our third tip is brought to us by guest Michael Melvin from Melvin Creative. Melvin Creative is a Graphic Design company based in Glasgow City Centre, and Mike offered some time to provide a couple of tips focused on colour and font selection as part of your branding and design. Find out more >
04: Review and Optimise your LinkedIn Profile Headline (4th July)
The LinkedIn Headline is one of the most prominent parts of your LinkedIn profile, appearing in multiple places across the LinkedIn interface. So Tip 4 in our series is all about reviewing your headline and ensuring it’s optimised. Find out more >
05: Review and Optimise your Facebook Page About Tab (5th July)
The About Tab is often an under optimised part of a Facebook Business Page. Minimum information entered during setup to allow you to move on with posting content and building followers. So tip 5 is focused on reviewing that About Tab, and adding as much content as you can to it. Find out more >
06: Ensure Search Console is Setup and Running on your Website (6th July)
We’re always surprised just how little Google Search Console is used by businesses. It’s an incredibly useful tool, with great insights into your organic search performance. With reports on keywords, pages and errors, tip 6 is all about getting search console setup and running on your website. Find out more >
07: Use Followerwonk to get more detailed Analytics from your Twitter Account (7th July)
Our 7th tip is brought to us by guest Gary Ennis from NS Design. NS Design are well known for their specialist Social Media training, and Gary kindly offered some of his time to discuss some of the benefits of using Followerwonk to better understand your Twitter performance. Find out more >
08: Speed up your Website by Optimising your Images (8th July)
Improving the loading speed of your website can have multiple benefits: lower bounce rates, higher conversion rates and improved rankings in search engines being just a few. So tip 8 is all about tackling a common quick win when it comes to site speed: Optimising images. Find out more >
09: Make Hashtag use easier by building your own Hashtag lists! (9th July)
“Hashtags! Which should I use? How many? Which are best? Don’t they take forever to find and type? Too confusing … I’ll just not bother using them!”. Tip 9 is all about making hashtags easier to use, by cutting down the research time long term. Find out more >
10: Stop Allocating Friday Afternoons to work on your Digital Marketing! (10th July)
While not true in all cases, Friday is typically seen as winding down time. Studies show we’re less productive as the working week progresses. So tip 10 is more of a “don’t do”, than a “do do”. If you want to see more success from Digital Marketing, stop scheduling it for Friday afternoons! Find out more >
11: Start using Google Trends to help with Keyword Research (11th July)
Keyword Research is important. Understanding how users search, when they search and what language / terminology variations they use can be incredibly helpful when it comes to writing content, producing ads and writing social posts. Tip 11 aims to get you started on your keyword research journey, free! Find out more >
12: Usability – Make Website Phone Numbers and Email Addresses Clickable (12th July)
A fairly easy tip to discuss, though maybe not overly easy to implement depending how your website has been built. Tip 12 looks at a simple aspect of usability, making it easier for potential customers to contact you, by ensuring email addresses and phone numbers on your website are clickable. Find out more >
13: Use Google Analytics Annotations to keep Notes of your Digital Marketing Activities (13th July)
Posting on social media, sending emails, running paid ads, writing blog posts, adding images, offline events, COVID-19? There are so many activities and events that could influence the performance of your website and conversions. Tip 13 is about using the Annotations feature of Google Analytics to keep track of those activities. Find out more >
14: Register your TikTok Username and Familiarise yourself with the Platform now! (14th July)
Our 14th tip is brought to us by Colin Kelly from Comsteria. With so many companies still unsure how TikTok could fit within their business, Colin kindly gave some of his time to offer some excellent tips to get you started and interested in the potential of the platform. Find out more >
15: Heat Mapping – Setup Easy-To-Use Visual Reports on Website User Behaviour (15th July)
Not everyone wants to review rows of data and metrics. You should, but we appreciate not everyone wants to or has the time. Heat Mapping offers a quicker / visual way to evaluate user behaviour. So tip 15 is all about setting up a free heat mapping account and getting started. Find out more >